Truecaller has entered into a strategic direct sales reseller partnership with AnyMind Group to expand its advertising business across the Middle East and North Africa (MENA) and Southeast Asia (SEA).
The agreement positions AnyMind Group as the exclusive intermediary for Truecaller’s advertising inventory in Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam. The partnership is aimed at accelerating the growth of Truecaller’s direct advertising business in these high-growth digital markets.
Under the arrangement, brands and agencies in the covered markets will be able to access Truecaller’s premium ad formats to reach users through data-driven and contextual advertising solutions. The collaboration is expected to strengthen Truecaller’s on-ground presence in MENA and SEA by leveraging AnyMind Group’s regional relationships with advertisers and agencies.
Truecaller said it continues to witness strong user adoption across MENA and Southeast Asia, offering advertisers opportunities to engage audiences in brand-safe environments. By combining Truecaller’s scale, proprietary data capabilities and ad formats with AnyMind Group’s local expertise, the companies aim to unlock greater monetization of advertising inventory in the regions.
Commenting on the partnership, Hemant Arora, Vice President & Global Head Truecaller Ads Business, said: “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group, said: “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
The partnership forms part of Truecaller’s broader international expansion strategy, which focuses on building local alliances to drive sustainable advertising revenue growth in emerging markets.
