Global digital advertising enabler, Aleph Group connects advertisers in developing countries with the world’s leading digital platforms, across more countries. 

In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

Publicis Groupe claimed a total of 81 awards.

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country.

Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application,…

Which brands made it to the top?

The new study was conducted by The Weber Shandwick Collective in partnership with the IPA.

Survey provides deep insights into the current mindsets, aspirations, and behaviors of youth in MENA.

Award-winning advertising creatives and industry thought leaders from 47 countries will judge the 2023 NYF Advertising Awards.

Havas Middle East strengthens leadership with a new appointment for the Middle East.

‘Analytics for Artists’ now includes Shorts data within Total Reach.

The partnership between retention-marketing specialist WebEngage and full-funnel marketing consultancy Team Red Dot will offer growing synergistic-value-creation for businesses across UAE & KSA.