Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for Star Trek…

Amazon.com Inc. reported strong advertising and cloud growth in its latest earnings, but plans for sharply higher capital expenditures unsettled investors, sending the company’s…

Digital technology is set to redefine family life in the United Arab Emirates, with 92 percent of residents believing digitalization will fundamentally reshape shared…

AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…

Publicis Groupe Middle East has launched The Majlis of Possible, a new leadership platform aimed at convening regional and global leaders to discuss the…

Journalists must learn to “write for AI as well as humans” as artificial intelligence increasingly shapes how audiences consume news, Faisal J. Abbas, editor-in-chief…

A visually striking Nissan Middle East advertisement featuring a 3D highway billboard in Dubai has left viewers across social media stunned, with many initially…

Publicis Groupe’s operations in the Middle East and Africa delivered double-digit organic growth in 2025, emerging as one of the strongest regional contributors to…

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — adaptive…

In the context of the ‘Creator Economy’, Creativity 3.0 is deeply impacted by Generative Artificial Intelligence (GenAI), large language models (LLMs), and highly personalized,…

Dubai Media Incorporated (DMI) and Kuwait Television have signed a Memorandum of Understanding (MoU) to enhance media cooperation, expand joint content production, and strengthen…

Across the MENA region, PR professionals juggle diverse audiences with unique languages, histories, and cultural sensitivities. AI tools, trained on broad datasets, lack the…