As loyalty programs across the Middle East shift toward more digital, personalized and coalition-based models, companies operating in the sector are retooling their strategies…

TikTok’s Chinese owner ByteDance agrees to the new entity with Abu-Dhabi-based MGX, Oracle and Silverare on board as major investors. TikTok said Thursday it…

AI is fast becoming a strategic asset,  a way for nations, such as the UAE and Saudi Arabia, to translate capital, infrastructure into lasting…

Apple plans to expand advertising placements within its App Store search results early next year, broadening ads beyond the single sponsored position that currently…

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through…

Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the…

Paris, France – Netflix will continue to distribute Warner Bros. films in cinemas if its takeover bid for the storied studio is successful, the…

How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By Yawar Saeed, Regional Senior Brand Manager, Centrum, Gulf &…

Does the latest track by your favourite singer sound slightly off? You may be right. Fraudulent AI-generated tracks are increasingly appearing in artists’ own…

Chief marketing officers (CMOs) at B2B technology firms are increasingly falling behind in the fast-moving world of artificial intelligence, according to a new report,…

Three years after ChatGPT made OpenAI the leader in artificial intelligence and a household name, rivals have closed the gap and some investors are…

Advertising agency stocks, battered this year amid fears that artificial intelligence could replace much of their traditional work, may still be able to turn…