For years, marketers have chased relevance through personalisation. But we’re no longer living in a world where that means tailoring emails by first name…

Across the Middle East, digital advertising is undergoing a profound transformation. The rise of Connected TV (CTV), Retail Media Networks (RMNs), and more integrated…

LOVE by LV Partners, the Dubai-based consultancy committed to providing an innovative approach to PR and communications, is thrilled to announce its continued growth…

On any given day in Beirut, you’ll find them: small, hand-cut flyers taped to stairwells and street poles. A phone number. A job title.…

In 2025, companies worldwide are estimated to have lost $10.5 trillion to cybercrime. Beyond direct theft, the damage includes downtime, stolen intellectual property, fraud,…

Property Finder, MENA’s leading interconnected real estate  platform, today unveiled the largest AI-generated skyline hoarding ever created in Dubai to mark the launch of…

McDonald’s Riyadh International Catering Corporation (RICC) has partnered with MRM Saudi Arabia as its Agency of Record (AOR) for Customer Relationship Management (CRM) in…

UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys.…

Global sports company PUMA and Eastern Flames FC, Saudi Arabia’s pioneering all women football club, proudly reveal their official home, away, and third kits…

“The era of maritime transportation is far from over,” may experts declare about the sector that has literally propelled global trade for centuries. From…

As a Saudi national and creative industry professional, I’m proud of what September 23 represents, but I’m often underwhelmed by how brands mark the…

The UAE’s new Climate Law marks a turning point for sport. For the first time, every organisation will be required to measure, report, and…