This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles…

9Yards Communications, has announced the official opening of its new strategic and creative hub in the UK capital.

Dubai Lynx, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe…

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign.

The Advertising Business Group has held its elections for the 2025-26 board members.

King Faisal Specialist Hospital issues ad to encourage organ donation.

Jad Daou – Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards a better communication…

Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, fighting Arab stereotype, and innovative…

Anam Ahmad, Co-Founder and Chief Creative Officer at The Hanging House, on versatility in agencies which is bringing quality down.

 9 hours, mind-numbing, shocking movie with 84% of teens in danger, and an endless scroll: Don’t Look Down demands a wake-up call to #endthescroll

The immersive wonderland blends beautiful spectacles, cool gaming, surprising performances, exclusive shopping, awesome prizes, and crazy fun adventures into the world’s most social media-ready…