Mohamed Bareche brings 21 years of experience in the advertising industry

The production house continues its partnership with Little Black Book’s global advertising award to showcase the region’s best creative work on the international stage

By Natasha Hatherall Shawe, CEO of TishTash Communications

Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living…

By Sherin Hamdan, Business Development Executive, Keel Comms

Sanchez joins Tactical to supercharge its creative capabilities and help cement it as the go-to, one-stop creative shop for culture-shaping brands 

FeatureMind will service clients across the Middle East supported by its leading Turkey-based technical team; with plans to scale operations to Nigeria

By Baha Hamadi, Founder & Managing Director, Keel Comms

The campaign’s creative use of AI technology in the decision-making of food ordering earned the award

Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting

By Anastasiya Golovatenko, Account Director, Sherpa Communications

The partnership will drive communications campaigns that foster deeper connections between Xbox and its fanbase across MENA