The industry giant’s integration of AI has formed a new era of creative expression where anyone can be a creator.

By Baha Hamadi, Founder & Managing Director, Keel Comms

Google launches new features for Bard to make it more accessible and helpful in Arabic and other languages around the world. Arabic-speaking users can…

56% say their governments must set accountable targets to achieve Net Zero emissions.

MSL Middle East, a strategic communications agency and part of Publicis Groupe Middle East has announced the appointment of Mary Smiddy as Business Lead…

In an exclusive interview with Farah Kreidieh, Editor-in-Chief of Marie Claire Arabia, we explore how the publication is pioneering a more diverse and inclusive…

Leo Burnett MEA, an advertising agency under Publicis Groupe has been appointed the ‘Power of One’ Lead Agency for PUMA, one of the world’s sports…

AI-powered micro-expression analysis will improve the performance of advertising and brand assets. 

Leonardo Borges will be leading the creative department for Havas Middle East as the Executive Creative Director.

This is a newly created role as part of the Groupe’s objective to redefine and elevate its media performance offering and unify the hub…

Horizon Holdings has announced the promotion of Haian Nayouf to General Manager of GolinMENA, the company’s public relations division.

By Bouchra Rebiai, Founder of Aurora Hikma