The merging of the agency giants creates a business of more than 30,000 people in 64 markets.

In today’s data-rich landscape, marketers grapple with extracting actionable insights. AI offers a solution, enables advertisers to optimize communication strategies. Bhaskar Bateja, Head of…

Vincent comes with a diverse background in advertising, digital communications, game design, television production, and sound design.

His journey in the advertising industry began as a rising star at J. Walter Thompson in 2000.

Regulations are not there to constrict technological development but to fuel it, according to regulatory experts.

UAE’s open-source model, Falcon, ‘is on a par with ChatGPT and Google Bard’, Dubai Assembly for Generative AI hears.

The MENA region has among the highest levels of per capita adoption of social media networks globally, a majority of Arab youth say they are…

In a transition marked by continuity and renewal, Memac Ogilvy announces a joint leadership team, appointing Ghassan Maraqa as CEO and Jon Marchant as…

On October 10th, TBWARAAD embarked on a self-care journey with its dedicated employees: In celebration of World Mental Health Day, TBWARAAD introduced its “Pause to Recharge”…

AI has democratized creativity, serving as a fertile ground for new artistic movements say tech experts.

Which brands made it to the top?

Free digital advertising courses are now available for students in KSA, UAE, Qatar, Egypt, Morocco, and all of the MENA region.