February 5, 2026
Anthropic Rejects Ads in Claude, Takes Aim at ChatGPT in Super Bowl Campaign
AI startup Anthropic has said it will not introduce advertising into its chatbot Claude, using a Super Bowl ad campaign to implicitly criticise OpenAI’s…
News
Read more- Read more
February 5, 2026
Publicis Groupe Middle East launches ‘The Majlis of Possible’ leadership platform
Publicis Groupe Middle East has launched The Majlis of Possible, a new leadership platform aimed at convening regional and global leaders to discuss the…
- Read more
June 18, 2025
Meta Launches Teen Accounts On Instagram in MENA to Enhance Teen Safety Online
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
- Read more
June 18, 2025
The Climate Tribe Turns Vision into Movement With Over 70 Community Activations in its First Year of Inspiring Ongoing Change
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
- Read more
June 18, 2025
Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE™, the innovative digital services provider behind Virgin Mobile’s operations across the Middle East and Latin America, continues to push the boundaries of workplace…
- Read more
June 17, 2025
Huawei appoints Memac Ogilvy as Public Relations partner in the Middle East
Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as…
- Read more
June 17, 2025
Sociabl Launches to Deliver Purpose-Driven, Design-Led Social & Content That Connects
Sociabl, a new content marketing agency co-founded by prominent marketing leader Kerry Reid, in partnership with Livingroom Communication, officially launches today with a bold…
- Read more
June 16, 2025
Publicis and RAM RHO – a match made in airline heaven
If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises…
- Read more
June 16, 2025
Narrative is not noise: Why editorial thinking still matters in the Middle East
Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…
- Read more
June 13, 2025
The LEGO Group Reimagine Father’s Day Gifting with a Playful Twist
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
- Read more
June 13, 2025
Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
Read moreJune 12, 2025
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
- Read more
June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
- Read more
June 12, 2025
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
