In today’s ever-evolving communication landscape, it is tempting to believe that generative AI will soon replace most human-led functions. After all, it can write,…

Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…

Georgina Rodríguez — international celebrity and style icon, and one of the most followed women in the world — is the new face of…

In today’s connected world, where personal and professional life often blur together, one truth is becoming harder to ignore: working mothers are effectively managing…

Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of…

On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…

The United Arab Emirates (UAE) has been at the forefront of financial and technological advancements, continuously embracing digital transformation to enhance business efficiency. Among…

Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing…

Marketing is having its reckoning. For too long, our industry has been split between brand storytelling and performance dashboards, between influence and instrumentation. But…

For years, brands have struggled to reconcile brand building and performance marketing. It’s been a battle between the soaring melody of brand and the…

A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…