
February 7, 2026
As AI models go mainstream, fashion grapples with ethics
This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s…

February 7, 2026
This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s…

February 7, 2026
Saudi Arabia–backed mobile game publisher Scopely has confirmed that it used generative artificial intelligence to produce at least one advertising asset for Star Trek…

June 30, 2025
Always has launched a new campaign to spotlight a common but often unspoken challenge faced by women during their periods- the inability to sleep…

June 30, 2025
Precision Football is a cutting-edge facility that is set to become the home of football in the region. As well as providing the best…

June 30, 2025
Middle Eastern brands are dreaming bigger than ever, and music is right at the centre of that ambition. From hosting major artists at landmark…

June 26, 2025
In today’s ever-evolving communication landscape, it is tempting to believe that generative AI will soon replace most human-led functions. After all, it can write,…

June 25, 2025
Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…

June 25, 2025
Georgina Rodríguez — international celebrity and style icon, and one of the most followed women in the world — is the new face of…

June 25, 2025
In today’s connected world, where personal and professional life often blur together, one truth is becoming harder to ignore: working mothers are effectively managing…

June 25, 2025
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

June 24, 2025
At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of…

June 24, 2025
On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…

June 24, 2025
The United Arab Emirates (UAE) has been at the forefront of financial and technological advancements, continuously embracing digital transformation to enhance business efficiency. Among…

June 24, 2025
Sir Martin Sorrell took the Debussy Theatre stage at Cannes Lions International Festival of Creativity 2025 with a clear message: AI will impact marketing…