
May 2, 2024
One Poor Experience and Consumers Are Switching Brands
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

May 2, 2024
40% of consumers in the UAE are increasingly inclined to explore other options for the best deals, leading to reduced brand loyalty.

May 1, 2024
A Gfk report reveals consumer sentiment against the region’s automotive sector following last month’s heavy showers in the UAE.

March 22, 2014
French media group Webedia – which houses several leading entertainment and lifestyle websites – has acquired a majority stake in the capital of…
March 18, 2014
Telly (www.telly.com), a platform allowing people to discover new video-on-demand content via social recommendations, announced today that it is launching a new premium service…

March 18, 2014
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on…
March 16, 2014
Rayan Karaky has left his position as chief digital officer for MENA & Emerging Markets at Starcom MediaVest Group, and Rami Saad has…

March 16, 2014
After launching a test of its long awaited video ads in December, Facebook is now formally rolling them out to a larger group of advertisers…

March 15, 2014
ARPU Plus, a mobile Value Added Services (VAS) and monetization platform solutions provider across the Middle East – and a company under OTVentures,…

March 9, 2014
Automotive brand Volvo has consolidated its global media buying and planning business with WPP’s Mindshare, according to people familiar with the matter, who added…

March 9, 2014
Instagram has inked its first major ad deal with an agency, and it’s big. The photo- and video-sharing site is rolling out a…

March 8, 2014
In collaboration with digital marketing training company The Knowledge Engineers, digital marketing consultancy and technology provider, the CODE Center of Digital Excellence, will…
March 6, 2014
MRM Dubai, part of Middle East Communications Network, has launched a customer relationship center to support Chanel’s network of luxury stores in the region.…

March 5, 2014
David Sable, global CEO of Y&R, has announced a restructuring of Y&R’s Middle East operations. Joseph Ghossoub, who is the CEO of MENA Communications (a…

March 5, 2014
Have you ever watched someone play Candy Crush, Angry Birds, or World of Warcraft? They’re totally transfixed. You might ask: Why are they playing? Usually, it is…