By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood

The agency will partner with th UAE-based brand to ideate and develop holistic creative campaigns and content across all media.

Research by Infobip shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector…

With “Don’t worry, you can afford it,” IKEA addresses common pet-owner situations, reassuring customers with affordable solutions.

Sales records to be broken across Middle East and North Africa over Eid.

A new report by DoubleVerify and IAB Europe reveals the need for greater transparency and media quality verification in the European CTV market.

Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.

Saheb’s strategic vision, leadership, and passion for driving growth, crafting compelling brand narratives, and fostering consumer loyalty will continue to propel Samsung Electronics MENA…

By Edwin Stonestreet – Managing Director at FeatureMind

TBWARAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately.

US-based Testicular Cancer Society and their advertising agency, FP7 McCann Dubai, rolled out their way for men to self-check for signs of testicular cancer in their latest…

As enterprises brace themselves for the road ahead, they face significant hurdles: soaring inflation and interest rates, disrupted supply chains, and the incredible rise…