Microsoft and Etisalat have signed a global framework agreement to enable the telco’s operations across 15 countries to leverage the power of the Microsoft…

Insert your brand message here. Critics see branded content in just that way – creators selling out to marketers in the name of pushing…

  In a press statement, Beirut-based branding and interactive agency, WonderEight, announced today that it has opened its first overseas branch in Dubai, making its…

  Outdoor media supplier Group Plus has won the tender for the Muharraq lampposts by securing Network A – which consists of the most prime…

  If payment gateway PayPal’s estimates, which put e-commerce in the MENA region at $15 billion in 2015, prove accurate, future prospects of the…

WPP Group’s Mindshare, a global media agency network, was recently rewarded for their creative campaign, titled Keep Our Beaches Clean, taking home two Sapphire…

On October 13, Campaign ME ran a story on a real-time bidding war that started earlier that morning between Standard Chartered Bank (SCB) and Mashreq Bank,…

  No matter how far reaching a leader’s vision or how brilliant a company’s strategy may be, neither will be achieved if not supported…

  BlackBerry wants to resurrect itself as a business brand. And it has tapped a top B2B agency, gyro to lead the charge. Following a…

Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have…

Luxury SQft aims to become the number one luxury property portal worldwide by “filling a gap amongst consumers looking for a more targeted approach…

Publicis Groupe is further cementing its footprint in South Africa.