Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social…

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…

Samsung Gulf Electronics and Dubai International Film Festival (DIFF) have announced the return of the Samsung Short Film Contest. The contest is open to…

Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive…

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…

In light of the Mastercard Innovation Forum 2015, recently held in Kuala Lumpur, Malaysia, Mastercard revealed the findings from a social media study on digital wallets.When…

Vuclip, the premium mobile video-on-demand (VOD) service for emerging markets, recently released a report revealing insights into consumer behavior associated with sharing videos on…

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…

Independent branding and digital communications agency, Omnia, has launched its new PR division to be headed by Hollie Thomson, previously the lifestyle PR director…

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client…

Havas Worldwide Middle East announces the launch of its integrated communication model in the region, placing the Dubai hub as one of the Havas…