In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They…

UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing…

As we enter the New Year, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in…

WPP’s global media agency, Mindshare was recently selected by food products company Danone to expand their existing business relationship across their entire portfolio.

Boye Balogun, former regional head of digital at Mindshare for the last three years will head newly established Future Tech Media as co-founder and…

Agency 222, the integrated advertising and communications agency, expands its sports practice with three major sports clients to support Qatar’s sporting vision.

In typical end of year tradition, Facebook looks back at the moments that marked 2014.

This year saw the continued explosion of social media penetration across the Middle East, prompted in part by the proliferation of connected devices, but,…

Hyundai has launched what it claims to be the Middle East’s first digital showroom, in an attempt to change automotive sales by providing customers…

JCDecaux SA, the global outdoor advertising company, has announced its collaboration with Abu Dhabi Tourism and Culture Authority for the installation of “an innovative…

OOX monitor has released an infographic sizing up the automotive sector in the UAE based on online advertising spend over the last year –…

As the year draws to a close, Getty Images has released its second edition of its annual book predicting the most impactful visual and…