February 9, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
The marketing agency has developed more than 170 successful campaigns, reaching over 75 million individuals across 50 trusted brands.
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February 8, 2024
Merkle MENA Appoints Sameer Poonja as Head of Experience and Platforms
This appointment follows the earlier announcements of Stacy Anderson as Deputy Managing Director, Omar Khan as Head of Data & Analytics, and Andreas Skopal…
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March 14, 2015
Get with the programmatic
In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause;…
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March 14, 2015
Behind the screens
It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies, a self-described “multi-disciplinary, integrated ‘design haus’” that, today,…
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March 14, 2015
Breaking the newsroom
In late 2014, MBC’s (Middle East Broadcasting Corporation) news channel, Al Arabiya News, announced the resignation of Abdulrahman Al-Rashed, who would move on from…
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March 13, 2015
SMG adds Savola to its client roster
Starcom MediaVest Group (SMG) has been appointed by Saudi-based Savola Group as the media agency to handle its media buying and planning. The media…
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Hall & Partners launches in the Middle East
Hall & Partners, a brand and communications research agency, announced that it has opened an office in the Middle East. The new office is…
Read moreMarch 12, 2015
The X Factor to launch in Arabic on MBC4 and MBC MASR
MBC4 and MBC MASR have officially announced jury for The X Factor 2015. Ragheb Alama, Elissa, and Donia Samir Ghanem, three names that resonate…
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March 10, 2015
Facebook announces Creative Accelerator
Facebook announces the Creative Accelerator, a program intending to help brands target audiences in high-growth countries. For this accelerator, Facebook Creative Shop is currently…
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March 8, 2015
Programmatic platform, Xaxis, launches in MENA
Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in…
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March 5, 2015
OOX announces the addition of Alrai Media Group Kuwait
Digital monitoring agency OOX has added Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai…
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March 4, 2015
My-HD Launches H2® in the Middle East
My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to…
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March 4, 2015
PHD’s Big Hug CSR initiative aims to save lives
As part of its annual Big Hug CSR initiative, PHD, Omnicom Media Group’s international media network will be holding a two-day blood donation drive…
Read moreMarch 4, 2015
Consumer Barometer gets a refresh
Google recently launched the new version of the Consumer Barometer (www.consumerbarometer.com), a free tool compare how people are utilizing the internet globally. Users can research digital…
