Is the growing number of advertising agencies in Dubai a sign of positive growth or of negative competition? As Dubai has expanded vastly…

Buzzeff today announced the launch of its exclusive mobile video advertising formats in the Middle East and Africa market. The two mobile solutions released…

Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…

Whether in his home or his office, Elie Khouri  is known for his passion for art. He discusses one piece in particular with us…

RB (Reckitt Benckiser) has appointed UM MENA; the Interpublic Group brand, as its media agency partner across the Middle East region. This appointment follows…

Dubai’s El Beit poetry TV show is a rare phenomenon taking the Middle East by storm. The second season’s live finale aired on Sama…

Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the…

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in…

The new digital trends 2015 research conducted in UAE from Microsoft has revealed that the modern consumer is putting pressure on brands to use…

Creative agency Y&R MENA has launched Labstore, a digitally led retail and shopper marketing network in the Middle East. Headquartered in Dubai, Labstore MENA…

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY…