International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The…

UK-headquartered publisher Ink has clinched a deal to produce the inflight magazine for Etihad Airways, saying it will be “reimagined from the ground up.”…

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry…

By Thomas Stoeckle, strategic business development at LexisNexis Business Insight Solutions Digital influencer marketing is becoming a blunt instrument Reliable measures of return on…

By Jeraldine Phneah, account manager, Socialbakers A 2016 CMO Survey by Duke University’s The Fuqua School of Business indicates that marketers plan to double…

Omnicom Media Group’s PHD has launched its latest operation in the Lebanese capital in response to growing client requests and as part of its…

Discovery Communications has appointed advertising sales agency Media International Services (MIS) as the exclusive media partner for its flagship Arabic food network, Fatafeat across…

L to R: Mohamed Salim, Mahmoud Al Rasheed, Nisrine Majid and Steve Smith  In an attempt to serve its Arabic audience, ARN has launched two…

By Penry Price, vice-president of LinkedIn Marketing Solutions As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for…

A programmer by education, practice and, most importantly, passion, Ziad Jammal has put his years of coding experience into his business venture, Datum Graph.…

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise…

With a daily active user base of 76.5 percent in the MENA, Matthew Talbot, CEO, BlackBerry Messenger (BBM), is unsurprisingly confident about what the…