Zespri Kiwifruit, a New Zealand-based global kiwifruit grower has appointed BPN to lead its media planning and buying activities across the GCC and Levant…

One of Geometry Global’s latest recruits, Jo Booth, joins WPP’s activation arm as the regional head of strategy in Dubai. We recently had the…

Vuclip, a premium mobile video on demand service for emerging markets, has announced a host of premium Arabic content for viewers to enjoy during…

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in…

PacSis, promotional and digital marketing solutions company, has recently launched a tech platform in the UAE, providing brands a solution that allows consumer engagement for everyday goods.…

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the…

Huawei has appointed media agency Initiative to handle its media planning and buying, following a multi-agency pitch. Initiative’s mandate covers the GCC region plus…

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally.…

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help…

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content…

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie,…

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers…