Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…

Kevin Roberts is in hot water. Earlier this week, the Saatchi & Saatchi chairman told Business Insider the gender diversity debate in the ad industry is…

The number of influencers keeps increasing with every new social platform. As users find an odd familiarity with influencers that rests somewhere between friendship…

With Facebook as its client, Lebanon-headquartered agency, Interesting Times designed a new campaign to launch Facebook Canvas targeting the tech company’s clients. The objective…

In my 13 years of PR experience, the Middle East PR industry has evolved to grow from a handful of fully-fledged agencies a decade…

PGt Advertising, an Iranian advertising and marketing communications solutions agencies, and Grayling have signed an affiliation agreement to provide integrated communications, public affairs, design,…

Independent media auditor Centre d’étude des supports de publicité (CESP) has audited the national TView people meter-based Television Audience Measurement (TAM) service in the…

“TBWA for Good” – the agency’s newly launched CSR initiative – had a two-fold objective this year: help refugees through a partnership with the…

Maktabi’s tryst with doodle art began back in the fall of 1983, when he was in fourth grade. Back then, of course, it wasn’t…

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few…

Ezdan Holding Group and ELAN Media, the media arm of ELAN Group have recently signed a partnership where ELAN Media will be the exclusive…

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the…