Effective Measure’s emPower audience data segments are now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager…

De-commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth was penned by Leo Burnett’s regional strategy director, Ahmad Abu Zannad.

Bruce Clay Inc. (BCI), the global Internet marketing optimization company with over 1,500 digital experts working across nine countries, has announced the launch of…

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at…

Starcom Mediavest Group (SMG) has won the media planning and buying account for Qatari telco Ooredoo’s digital and offline media in Oman, beating the…

Dubai-based digital agency Socialize has won the digital account for General Mills brand, Betty Crocker. The agency will lead the strategy, set-up and execution…

Global media intelligence firm Meltwater has launched its Media Contact Database in the UAE to deliver a solution for marketing and PR companies to…

Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos,…

Brand experience agency, Action Impact, has used gaming-style technology to build an interactive and versatile tool that turns a buyer’s imagination into on-screen reality.…

Following the acquisition of regional communications agency Expression, M&C Saatchi has set up its Dubai operation this month. Scott Feasey, founder and former managing…

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…

IBM announced the launch of IBM Studio – Dubai, a new center of experience design and digital expertise to help clients. The studio extends…