Independent branding and digital communications agency, Omnia, has launched its new PR division to be headed by Hollie Thomson, previously the lifestyle PR director…

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client…

Havas Worldwide Middle East announces the launch of its integrated communication model in the region, placing the Dubai hub as one of the Havas…

Visa Inc. introduces a new specification to enable palm, voice, iris, or facial biometrics for chip card transactions. The framework is designed for the EMV…

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…

Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal…

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…

With 25 million completed regional surveys and counting, On Device Research has been operating in the MENA region for approximately one year, providing mobile market…

Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media…

Emirates NBD is now offering customers the option of conducting select banking enquiries and transactions via Twitter. The first-to-market banking service will allow Emirates…

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes…