DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April…

Following a competitive three-month pitch process, Grey MENA has won the account for natural mineral water brand AQUA Carpatica. The agreement will see the…

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology…

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr It’s time for the…

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat…

Independent digital agency, hug digital, has signed an agreement with HMD Global, the exclusive licensee of the Nokia brand for mobile phones and tablets,…

Following Deena Aljuhani Abdulaziz’s abrupt exit, Vogue Arabia has been quick to announce Manuel Arnaut as the new editor-in-chief. About Manuel Arnaut Arnaut joins from…

Condé Nast International launched Vogue Arabia with Dubai-based publisher Nervora just three months back. Saudi princess Deena Aljuhani Abdulaziz was announced as the editor-in-chief…

JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge…

The media’s problem isn’t digital, but quality content (and ethics), says Alex Malouf, board member of MEPRA and IABC I’ve read article after article about…

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company,…

Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC following a competitive multi-agency pitch The new partnership will…