Previously with Spark Foundry, Pauline Rady’s role will accelerate client growth and business excellence across all under GroupM.

d’Abo brings over 25 years of expertise in the Middle East MarCom sector, with a proven track record of success in building and leading…

Kantar Media will unlock the power of the viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region.

Why does every Egyptian ad sing?

TBWARAAD — The Disruption® Company in partnership with Omnicom has launched its AI platform – Collective AI.

In another plethora of buzzwords and trending concepts – the ‘age of average’ is synonymous with the death of distinctiveness. It addresses the ubiquitous…

Newgen Software, a leading global provider of low-code digital transformation platforms, has announced the launch of LumYn in the Middle East. This Gen AI-powered…

Publicis Groupe Middle East & Turkey (ME&T) has promoted Khaled Abou Nader to Chief Integration Officer (CIO), a strategic role created to drive greater…

The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.

As the curtain falls on the 71st edition of the Cannes Lions Festival of Creativity, we bring you a comprehensive summary of the winners…

In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

With the MENA Effie Awards set to debut in Saudi Arabia this year, the Kingdom is expected to witness a surge in marketing and…