
February 18, 2026
Breitling’s subtle Ramadan campaign lingers on lightly-worn heritage
Ramadan advertising in the Gulf often draws on familiar emotional cues—family, stillness, and the quiet passing of time between sunset and iftar. This year,…

February 18, 2026
Ramadan advertising in the Gulf often draws on familiar emotional cues—family, stillness, and the quiet passing of time between sunset and iftar. This year,…

February 18, 2026
Advertising campaigns that consistently use distinctive brand assets such as logos, jingles and mascots are significantly more effective at building brand recognition and long-term…

November 27, 2025
GALA 2025 drew agencies from the UAE, Saudi Arabia, South Africa, Turkey, Vietnam, China, India, the United States and Brazil. Agencies from the Middle…

November 27, 2025
The announcement comes as the Dubai Marathon prepares to celebrate its 25th edition on 1 February 2026. ASICS has been confirmed as the Official…

November 27, 2025
Global data center power needs are projected to grow from 86GW in 2025 to 198GW by 2030, the Middle East’s unique positioning offers a…

November 27, 2025
beIN STREAM represents a significant departure from traditional broadcasting infrastructure. The subscription-based service utilizes dedicated streaming devices and moves all processing to the cloud.…

November 26, 2025
In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not…

November 26, 2025
Global omnichannel media agency Assembly today announced an expanded leadership structure designed to support the next phase of growth in the Middle East and…

November 26, 2025
Middle East communications firm Seven Media has expanded its international presence with the opening of a new hub office in London. The move marks…

November 26, 2025
One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in…

November 26, 2025
Consumer perceptions across the Gulf continue to evolve rapidly, shaped by new product launches, competitive pricing, digital engagement, and shifts in customer expectations. In…

November 26, 2025
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…

November 25, 2025
Snap Inc. has expanded Hussein Freijeh’s remit to include leadership of the Asia-Pacific region, appointing him Vice President for both APAC and MENA as…

November 25, 2025
The move marks a shift in how off-plan buyers in Dubai can structure long-term payments. Majid Al Futtaim has signed an MoU with Emirates…