Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How…

In 2017’s summer issue, Communicate published an in-depth cover story on the topic of brand safety. The below is a contribution from Andy Powell,…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year.…

Following a multi-agency pitch, Grey MENA has won the communications business for Lebanese poultry brand Hawa Chicken. Managed by Grey’s Beirut office, the assignment…

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture…

By Christophe Cais, CEO of Albatross CX There is something funny I experience quite often when I visit stores: I enter, browse around, and…

Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding as Spark Foundry. This move underscores the company’s…

MS Plus, part of GroupM, has bagged the media planning and buying account of Abu Dhabi Commercial Bank (ADCB). According to an official source,…

By Graeme Erens, CEO, Genius Loci Branding, Design & Wayfinding It’s been an exciting time recently seeing the ups and downs some global brands…

What the media industry needs is non-traditional tools,” says Virginie Boyadjian, Founder and Managing Director of Frost [media]. Established in April 2015, Frost[media] offers…

One agency executive recently said he sees more fear among packaged-goods clients than he’s witnessed since the economy bottomed out in 2008, miring the…