Nielsen on Monday announced that its audience segments from the Nielsen Marketing Cloud are now available across the Amazon Ads ecosystem, including the Amazon…

US President Donald Trump commented Sunday on Netflix’s effort to acquire storied Hollywood studio Warner Bros., saying the streaming giant already has “a very…

When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…

Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which…

Dubai, UAE — Samsung Electronics MENA has completed its regional media agency review and announced a new dual-agency model that will see Publicis Groupe…

New York, United States: Netflix announced on Friday that it has agreed to acquire film and television giant Warner Bros. Discovery in a deal…

Dubai, UAE – Google releases the top trending searches for users in the Middle East and North Africa for the year 2025. The lists reflect…

2025 proved a year of contrasts for MENA equity markets. In the UAE, the Dubai Financial Market (DFM) and Abu Dhabi Securities Exchange (ADX)…

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard:…

As the Middle East’s creative economy expands at record speed, UAE-based Graphics Tree is stepping up efforts to promote stronger intellectual property (IP) protection…

By Hubert Boulos CEO and founder of Das Kapital and former CEO of DDB Middle East DDB’s sunset has been in the news for…

FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles…