More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap…

The four-month program supports 12 female founders through a curriculum of leadership training, investor access, and venture building. Publicis Groupe Middle East has signed…

LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…

“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered…

Alphabet, Amazon, and Meta now control a combined 56.1% of all advertising spend outside of China. LONDON — Three technology giants are capturing more…

San Francisco, United States – OpenAI released its latest artificial intelligence models on Thursday, shrugging off worries about how it will cash in on…

Sydney, Australia – Tech company Reddit launched a legal challenge Friday to Australia’s social media ban on under-16s, just days after the landmark laws…

CARMA said 56% of global coverage carried a positive tone, with major outlets including Bloomberg, CNBC and Reuters highlighting Saudi Arabia’s ambitions Global media…

The partnership represents a dramatic shift for an industry that has largely been battling AI companies in court. Walt Disney and OpenAI have announced…

Pinterest reaches roughly 600 million monthly active users, many of whom use the platform to plan or research purchases. Pinterest has agreed to acquire…

The Snapchat Winter Village will be available in the Middle East, France, the US, the UK, Germany, the Nordics, and Benelux. Snapchat has unveiled…

CNN International Commercial has released findings from a new global research study showing that audiences across the world are placing greater value on international…