October 22, 2025
The rise of conscious consumers: What brands need to know
Dubai has always been a city that celebrates success. From the world’s tallest towers to the most glamorous shopping destinations, it’s a place built…
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Read moreOctober 21, 2025
Cleaning Beats Karak: Clorox Brain Study Reveals Unexpected Mood Booster
In an age where exhaustion, burnout, and news fatigue are pushing people to chase micro-moments of happiness, whether it’s sipping Karak, playing video games,…
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June 16, 2025
Publicis and RAM RHO – a match made in airline heaven
If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises…
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June 16, 2025
Narrative is not noise: Why editorial thinking still matters in the Middle East
Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…
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June 13, 2025
The LEGO Group Reimagine Father’s Day Gifting with a Playful Twist
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
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June 13, 2025
Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
Read moreJune 12, 2025
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
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June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
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June 12, 2025
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
Read moreJune 10, 2025
McDonald’s UAE to donate 100% of Sundae sales on June 12
McDonald’s UAE will mark its first-ever McHappy Day on Thurday, 12th June with a nationwide initiative aiming to improve access to free healthcare for…
Read moreJune 9, 2025
CAP.G VENTURES Launches in the UAE, Introducing the Fractional CMO Model to Fuel Next-Gen Business Growth
CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional…
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June 4, 2025
Amel Osman on the Middle Management in PR: The Lost Tier We Can’t Afford to Ignore
The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…
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June 3, 2025
Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation
Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…
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June 3, 2025
From Risk to Resilience: Why Marcomms Is Your First Line of Defense in a Cyber Crisis
As digital transformation accelerates across the GCC, businesses face a dual threat, namely financial loss and long-term reputational damage. Just as organizations adopt cutting-edge…
