Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is…

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…

Indra Nooyi is stepping down as CEO of food and beverage giant PepsiCo Inc., handing the reins to a top lieutenant in a transition…

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective…

In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial…

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a…

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences…

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do,…

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years…