June 30, 2025
For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…
June 30, 2025
The world around us is changing at a pace we have never witnessed before. Distances have collapsed. Borders, once physical, now feel fluid. A…
June 23, 2025
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes…
June 23, 2025
Sony Middle East and Africa has appointedRuder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn…
June 23, 2025
While the concept of branded residences isn’t new, its economic and emotional appeal has intensified—especially in high-growth markets like Dubai. For newer developers particularly,…
June 20, 2025
Nowadays, parenting is a shared experience. The credit? Not always. While both parents play an equal role, let’s be honest––moms tend to get the…
June 20, 2025
In an era where trust has become a form of currency and reputation a tangible asset, Environmental, Social, and Governance (ESG) principles are reshaping…
June 20, 2025
Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The…
June 19, 2025
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
June 19, 2025
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a…
June 19, 2025
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
June 18, 2025
Aramex, the leading global provider of logistics and transportation solutions, has launched an innovative AI-generated campaign to educate customers on identifying scams. The timely social media…
June 18, 2025
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
June 18, 2025
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
