Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month…

Audiences are increasingly searching for signs of authentic human effort as artificial intelligence-generated content spreads across digital platforms, according to a new cultural trends…

Digital marketing agency Chain Reaction has appointed Mohamad Itani as chief operating officer as it seeks to expand its data-driven and integrated marketing services…

FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative…

Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s…

Advertisers are rethinking how they plan and buy media as artificial intelligence reshapes marketing workflows and consumer targeting, according to a study by WPP.…

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market research firm SparkToro and…

AdTech provider GoWit has announced a strategic commerce and retail media partnership with Publicis Media Middle East, part of Publicis Groupe, to expand retail…

A new study by Kantar has found that consumers are experiencing “climate burnout” as fears over global conflicts, economic instability and safety increasingly dominate…

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi marketplaces, bringing a…

QYOU Media Inc. on Monday announced it has been badged as a TikTok Agency Partner, joining a select group of trusted agencies recognized by…

UAE leads the Middle East and Africa’s online food delivery surge, with cities such as Dubai driving rapid growth in app-based ordering amid rising…