
February 23, 2026
Ramadan spending lifts GCC loyalty market amid digital push
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending…

February 23, 2026
Ramadan is driving a seasonal surge in loyalty program participation across the Gulf, with retail, travel and financial services benefiting from higher consumer spending…

February 23, 2026
The global advertising market continues to grow, projected at more than $1 trillion annually, yet effectiveness remains stubbornly inconsistent. Creative output is accelerating across…

December 25, 2025
Shahid, Disney+ and OSN+ have announced a first-of-its-kind streaming bundle for audiences across the Gulf Cooperation Council, bringing content from all three platforms under…

December 25, 2025
Online travel marketplace Wego has partnered with the Korea Tourism Organization (KTO) to launch a new marketing campaign aimed at positioning South Korea as…

December 25, 2025
Monks, the global digital operating brand of S4 Capital, has expanded its Middle East and Africa footprint with the launch of a new office…

December 24, 2025
Artificial intelligence has emerged as a defining force in the U.S. job market in 2025, with major corporations citing the technology as a key…

December 24, 2025
The brief includes earned media relations, strategic storytelling and creative campaign development for TOD’s sports and entertainment offerings. Golin MENA has been appointed as…

December 24, 2025
Samsung Electronics MENA and music streaming platform Anghami have launched a regional initiative aimed at supporting emerging musicians across the Middle East, positioning mobile…

December 23, 2025
Riyadh, Saudi Arabia – Saudi telecom operator Mobily has marked its 20th anniversary with the launch of a new long-term brand platform, “Ever Closer…

December 23, 2025
International news has taken on heightened importance for audiences in the Middle East, with eight in ten consumers in the region saying it matters…

December 23, 2025
Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for international audiences. Seasons three and…

December 23, 2025
As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor numbers, experience-led travel demand,…

December 23, 2025
Dubai-based martech startup MEmob+ has won five awards at the MMA Smarties DACH Awards 2025 in Germany, marking a significant milestone for the UAE’s…

December 23, 2025
As 2025 comes to a close, Ramadan stands out as one of the most defining moments for Egypt’s advertising industry — particularly for real…