Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

By Ali K. Sabbagh​​​​​​, Creative & Communications Strategist

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

Mediacom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of…

Communicate’s Q3 is out and brings back the Salary Survey.

Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.

Nuytemans takes over for Paul O’Donnell, who will continue serving in his role as Regional Chairman.

AI-driven marketplace to be named Wa-Sal.

Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.

By Noura Al Sarraj, MEPRA Strategy Board Member &  Deputy Managing Director Abu Dhabi at Weber Shandwick

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

Global media intelligence provider appoints Kristin Devey.