
May 5, 2025
Customer centricity: Embracing the outside-in perspective
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
May 5, 2025
Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in technology and their impact on customers’…
May 1, 2025
CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global…
February 12, 2025
Platformance, a subsidiary of FAST Ventures and a leading MENA ad-tech growth acquisition engine, recently released its highly anticipated Ramadan Playbook, “Winning Ramadan”
February 11, 2025
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
February 11, 2025
In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions.
February 10, 2025
PromoMedia establishes presence in Jordan with strategic outdoor advertising expansion
February 10, 2025
KSA enterprises are ready to embrace AI, with 75% surveyed already hosting core business functions on cloud, but only 64% are highly confident of…
February 6, 2025
The global independent PR agency teamed up with MCH Global and the DP World Tour on Wynn’s first major piece of work in the…
February 6, 2025
Imad Jomaa, CEO & Founder of JGroup on Dubai, Arabic content and DOOH
February 6, 2025
PUMA is kicking off the highly anticipated relaunch of the Speedcat with two exclusive activations in the UAE and Saudi Arabia, bringing together the…
February 5, 2025
Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to…
February 5, 2025
Research by The Trade Desk reveals the prominent role of media during Ramadan and the omnichannel advertising opportunities to reach a multi-screen audience.
February 4, 2025
Award winning agency will continue to deliver impactful campaigns that build brand equity and business growth for the two global brands across the region.