Edelman Middle East announced its first head office in the capital’s Yas Creative Hub, kickstarting the transition of twofour54 from Khalifa Park to Yas…

Wunderman Thompson creates print ads that provide real-life product demos to help parents test the temperature of baby milk while on-the-go

The payment services provider announces the appointment of Mona Alsemayen as the Head of Strategy and Growth for Amazon Payment Services in Saudi Arabia.

As we steer closer to the 2022 FIFA World Cup, Communicate decided to decode this year’s most talked-about partnership between the international footballer and the…

According to Co-CEO Reed Hastings acknowledged that the global streaming platform will be acquiring advertisements in the next “couple of years.”

Brand and experience design agency, Bond aims to expand on the vision to build ‘living brand systems’ with the senior hire.

It’s ‘foul’, but not as you know it – VMLY&R Commerce’s Ramadan campaign rejuvenates Fava beans as a staple in the kitchen in line…

UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training program. The cutting-edge partnership,…

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making…

With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress…

Acorn Strategy, the strategy-led marketing, public relations, and digital agency, has announced annual promotions for six of its staff members in the UAE and also an expansion…

Ykone, the international influencer marketing agency in the fields of luxury and beauty, continues to expand in the Middle East. Present in Dubai since 2016,…