For the last eight years, Companies For Good has helped businesses across the region make a positive difference for the planet and society. Now,…

The landscape of human engagement is evolving. Where once passive consumption defined our interaction with events and entertainment, a profound shift is underway. Today’s…

In a landmark move that redefines the future of digital advertising in the Gulf, Omantel has partnered with Publicis Groupe Middle East to launch…

Healthcare must be recognized as the world’s most strategic investment in security, prosperity, and resilience—not as a financial burden—declared H.E. Dr. Majid Alfayyadh, Adviser…

For decades, sports sponsorship was primarily about branding around stadiums, cool merchandise, and commercial breaks on television. That model worked when fans consumed sports…

SolitAir, the UAE’s dedicated B2B, airport-to-airport cargo airline operating express daily scheduled and charter services and offering bespoke solutions between Dubai World Central (DWC)…

Reuters today launched its new Arabic website, marking the company’s third dedicated language platform in addition to English and Japanese. Reuters will provide Arabic…

Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its…

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings…

Google no longer owns the gateway to public opinion. The next wave of influence is already here: AI assistants such as ChatGPT, Perplexity, and…

Launching a new SUV in today’s Saudi market is a test of relevance as much as engineering. Drivers are more digitally connected, more passion-led,…

Managing a brand crisis often feels akin to air traffic control during a storm. The environment is complex, the stakes are high, and the…