September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
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Read moreSeptember 16, 2025
beIN MEDIA GROUP Launches beIN STREAM in the UAE
beIN MEDIA GROUP (“beIN”), one of the leading sports and entertainment media networks in the world, today announced the launch of its innovative new…
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June 20, 2025
Snapchat Relaunches Family Hub to Support Safer Digital Experiences for Teens and Parents
Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The…
Read moreJune 19, 2025
Responsible guardians: nurturing the NextGen of human intelligence over the artificial
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
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June 19, 2025
Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a…
Read moreJune 19, 2025
Napptix acquires Yazle’s Middle-East & North-Africa business, expanding its gaming-ad technology footprint across the Gulf
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
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June 18, 2025
Aramex claps back at scammers with AI-generated fake video campaign
Aramex, the leading global provider of logistics and transportation solutions, has launched an innovative AI-generated campaign to educate customers on identifying scams. The timely social media…
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June 18, 2025
Meta Launches Teen Accounts On Instagram in MENA to Enhance Teen Safety Online
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
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June 18, 2025
The Climate Tribe Turns Vision into Movement With Over 70 Community Activations in its First Year of Inspiring Ongoing Change
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
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June 18, 2025
Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE™, the innovative digital services provider behind Virgin Mobile’s operations across the Middle East and Latin America, continues to push the boundaries of workplace…
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June 17, 2025
Huawei appoints Memac Ogilvy as Public Relations partner in the Middle East
Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as…
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June 17, 2025
Sociabl Launches to Deliver Purpose-Driven, Design-Led Social & Content That Connects
Sociabl, a new content marketing agency co-founded by prominent marketing leader Kerry Reid, in partnership with Livingroom Communication, officially launches today with a bold…
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June 16, 2025
Publicis and RAM RHO – a match made in airline heaven
If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises…
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June 16, 2025
Narrative is not noise: Why editorial thinking still matters in the Middle East
Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…
