The board provides a formal mechanism to consult industry senior practitioners and a think tank producing commentary, advice, and best-practice guidance for PR and communication professionals.

Maintaining investment in a brand is key for marketers responding to ‘stagflation’ and planning for recovery.

Ogilvy PR has launched a new Business Influence offering that will enable clients to access the burgeoning Influence business economy at the B2B level.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie…

By Lara Geadah, Founder & CEO of Cameo

From virtual worlds to digital economies, the metaverse is the next phase of the internet. CNN’s Anna Stewart meets the key players working in this space…

The new brand identity focuses on ‘building happiness and prosperity,’ to enhance the well-being of the UAE’s citizens, residents, and visitors.

This is the first fully exclusive Digital Out-of-Home (DOOH) partnership that focuses on bringing premium, relevant advertising to the local Emirati communities.

By Ahmad Abu Zannad

CNN Arabic is partnering with the Abdulla Al Ghurair Foundation for Education on two major projects as part of CNN Arabic’s key initiatives in its 20th anniversary year…

Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of…

The adtech provider expands further into in-gaming advertising.