VMLY&R’s global leadership breaks down the ‘creative commerce’ approach and other significant factors that marketers need to pay attention to in an era of…

The inaugural Time Gala was held at the Museum of the Future earlier this week on Monday, honoring regional and international dignitaries alongside the…

By Baha Hamadi, VP Communications at Deep Knowledge Group

International communications firm, SEC Newgate, has acquired a 70 percent stake in the Middle East branch of the Italian boutique agency – Twister Communications.

The new office has officially been named the Media House and will offer digital services spanning from marketing to web development assets.

Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as…

Over 1000 TikTok users took to the platform to share the ways in which they keep their digital presence safe.

Partnership growth will provide advertisers with greater Twitter Amplify opportunities including Ramadan-focused specials

Horizon FCB’s latest campaign is an investment designed to release fined women from prison.

Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…

Product of the Year awards the most innovative products in the GCC.

TBWA earns a first of its kind set of industry honors across the collective, globally and in MENA.