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As Lebanon prepares to elect a new parliament, Annahar Newspaper in collaboration with FP7 McCann has launched a campaign that highlights the consequences of…

Findings highlight the risk, and reality, of abuse of new technologies.

CEO at Wunderman Thompson MENA

The platform updates its approach to drive awareness and understanding of its policies.

Programmatic digital advertising specialist Gamned! shares 8 best practices to launch clever retargeting campaigns.

The decision comes in support of Dubai Can.

CEO at MBC Group

CEO at Publicis Groupe Middle East & Turkey

Middle East New Business Barometer FY 2021 reveals top media agency winners.

Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.

CEO at Omnicom Media Group MENA