After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a major milestone in the company’s journey that reflects its vision, continued growth, and commitment to innovation in an ever‑evolving media landscape.
VIRDIX will be led by Duri Alajrami, a digital veteran with over 25 years of experience across MENA and North America. The division will introduce five innovative, proprietary AI‑powered solutions designed to go beyond traditional metrics—addressing the real marketing and business challenges of today’s advertisers.
On this occasion, Samir Ayoub, Founder and CEO of MEDPUSH said. “Our clients have always trusted us to bring rigorous governance and measurable impact. With these new solutions, we’re doubling down on that promise by pairing our consultancy DNA with AI powered products that connect marketing actions to real business outcomes.”
Duri Alajrami, Chief Strategy & Growth Officer and Head of VIRDIX said “VIRDIX was built to move beyond vanity metrics and focus on what drives performance and value: smarter use of data, stronger digital foundations, and AI that’s practical and ready for today’s marketing realities”
With VIRDIX, the company reaffirms its commitment to staying ahead of the curve and helping clients and their brands grow smarter, faster, and more effectively while continue working closely with their agency partners.
MEDPUSH thanks its clients, business partners, and team for their trust and support throughout the company’s journey.
