December 15, 2025
Back to basics: European CMOs pivot to branding over AI hype for 2026
LONDON — In a sharp departure from the tech-first fervor of recent years, Europe’s top marketing executives are making branding their number one priority…
Media
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Read moreDecember 15, 2025
Is TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered…
Read moreJune 19, 2025
Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a…
Read moreJune 19, 2025
Napptix acquires Yazle’s Middle-East & North-Africa business, expanding its gaming-ad technology footprint across the Gulf
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
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June 18, 2025
Meta Launches Teen Accounts On Instagram in MENA to Enhance Teen Safety Online
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
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June 18, 2025
The Climate Tribe Turns Vision into Movement With Over 70 Community Activations in its First Year of Inspiring Ongoing Change
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
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June 17, 2025
Huawei appoints Memac Ogilvy as Public Relations partner in the Middle East
Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as…
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June 17, 2025
Sociabl Launches to Deliver Purpose-Driven, Design-Led Social & Content That Connects
Sociabl, a new content marketing agency co-founded by prominent marketing leader Kerry Reid, in partnership with Livingroom Communication, officially launches today with a bold…
Read moreJune 12, 2025
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
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June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
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June 12, 2025
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
Read moreJune 9, 2025
CAP.G VENTURES Launches in the UAE, Introducing the Fractional CMO Model to Fuel Next-Gen Business Growth
CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional…
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June 3, 2025
Dentsu Sports International and Merkle Appointed by Al-Ittihad Club to Lead Digital Transformation
Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of…
Read moreJune 2, 2025
Amazon Ads launches Twitch Creator Sponsorships to unlock Creator-Driven Brand Engagement
Today, Amazon Ads in the Middle East, North Africa and Turkey unveiled Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it…
