Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a UAE-based cleantech company, to boost Carrefour recycling efforts under the Reverse Vending Machine (RVM) initiative. This collaboration, driven by a shared commitment to building a community of eco-conscious customers and a focus on innovation, will see Coca-Cola co-operate RVMs in key Carrefour locations across the UAE, building on the programme’s proven success in promoting collection and recycling and contributing to the UAE’s ambitious sustainability agenda.
Carrefour’s RVM initiative, powered by Sparklo’s innovative technology, was launched in July 2023, and since then it has empowered customers to actively support circularity by incentivising recycling. Using the Sparklo app, users earn points for each item recycled and they can redeem the points for rewards from participating partners. Rewards include savings at Carrefour, discounted taxi rides, among others.
Based on the 2024 Sparklomats RVMs results, the partnership is projected to collect over 1.8 million plastic bottles and aluminium cans annually, with an average of over 1,000 containers per day, helping to contribute to COâ‚‚ emissions reduction.
The collaboration also supports the ambitions of the UAE Circular Economy Policy 2031, which aims to divert 75% of waste from landfills by 2030 by promoting recycling, reusing material, and reducing reliance on raw resources. Through the initiative, Carrefour, Coca-Cola, and Sparklo are accelerating the UAE’s transition towards a waste-free, circular economy.
The co-operated machines are located across Carrefour stores at Ibn Battuta Mall, City Centre Mirdiff, City Centre Deira, and Burjuman Mall in Dubai, and Dalma Mall in Abu Dhabi.
