As loyalty programs across the Middle East shift toward more digital, personalized and coalition-based models, companies operating in the sector are retooling their strategies to keep pace with rising consumer expectations.
The regional loyalty market is projected to reach $3.27 billion in 2025, growing at an estimated 16.3% year on year, according to industry forecasts. Against that backdrop, Loylogic, a global rewards and incentives management company, outlined its strategic priorities for 2026, emphasizing artificial intelligence, data-driven marketplace design and deeper technology integration for enterprise clients.
The company said it is expanding investment in AI-powered intelligence to improve how rewards are curated, discovered and delivered across its global marketplace. Rather than focusing solely on offering a wider range of rewards, Loylogic aims to refine relevance and operational efficiency, aligning consumer preferences with partner value and long-term commercial outcomes.
“As loyalty programs mature, brands are looking beyond scale alone,” said Gabi Kool, chief executive officer of Loylogic. “They want reward ecosystems that are smarter, more relevant and commercially sound.”
Founded in Switzerland, Loylogic operates a global rewards marketplace that supports loyalty and incentive programs across financial services, travel and consumer sectors. The company said it has processed more than 200 billion points and miles transactions worldwide and delivered over $1 billion in commerce across 190 countries.
As part of its enterprise-focused strategy, Loylogic said it continues to operate under international security, compliance and governance standards, including ISO 27001, GDPR and PCI DSS, with encryption protocols designed to safeguard customer and partner data. Its platforms are also designed to adapt to regional regulatory and data residency requirements, including accessibility standards coming into force in Europe in 2025.
Advanced analytics and machine learning remain central to the company’s roadmap, according to Loylogic executives. These tools are being used to support reward discovery, optimize marketplace performance and generate deeper insights for loyalty operators, while maintaining strict controls around privacy and regulatory compliance.
“Our innovation efforts are focused on making rewards marketplaces more intelligent and adaptive,” said Amit Bendre, chief operating officer. “That means better insight and better decision support, without compromising trust or transparency.”
Looking ahead to 2026, Loylogic said it plans to deepen collaboration with global partners and selectively expand its commercial, product and technology teams to support a growing pipeline of enterprise clients. As competition intensifies across the loyalty sector, the company is positioning itself as a provider of scalable infrastructure designed to turn everyday engagement into long-term customer relationships.
