Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football.
Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure. The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine the club’s CRM, website, mobile app, and data platforms.
This transformation will deliver a state-of-the-art, multi-sport, multi-language digital ecosystem designed to offer a seamless, connected, and highly personalized experience for Al-Ittihad Club’s global fanbase.
This strategic transformation will empower the club to engage with its fans more directly, understand their behaviours and preferences more deeply, and unlock new opportunities for content, commerce, and loyalty across channels. The project signals a new era of innovation and global ambition for Al-Ittihad Club, aligned with the Kingdom’s broader goals of digital leadership and sporting excellence.
