YouGov reveals GCC millennials’ online shopping habits
July 17, 2017
With the recent acquisition of Souq.com by online giant Amazon and the anticipated launch of the...
What’s the most viewed topic in the UAE on Facebook?
June 11, 2017
The answer is beauty. Mobile devices and the visual web are making beauty more transparent and...
Tech’s ‘Fearsome Five’ dominate the BrandZ Top 100 Most Valuable Global Brands 2017
June 7, 2017
Technology giants Google, Apple, Microsoft, Amazon and Facebook take the Top 5 places in the 2017...
Ramadan best practices for FMCG brands
June 4, 2017
Social media plays an important role in beginning the consumer’s purchasing journey. FMCG brands need to...
Ramadan best practices for automotive brands
May 26, 2017
The automotive industry occupies one of the most competitive spaces on social media today. From global...
The best ads make a lasting impression
May 24, 2017
Only 15 percent of ads deliver messages that people can quickly absorb, according to Kantar Millward...
What you didn’t know about the MENA traveler
May 7, 2017
Google has partnered with Sojern to understand more about the MENA traveler, from the destination decision...
Top 10 most valuable KSA brands
April 9, 2017
The first BrandZ™ brand valuation ranking of KSA brands by WPP and global research specialists Kantar...
Adapting digitally to Iran: Rethink the approach
April 9, 2017
Kantar TNS’ latest study identifies how Iranian consumers differ from the rest of MEA and what...
B2B digital marketing spend to increase by 25% in UAE
March 20, 2017
Leading businesses in the UAE are planning to increase their digital marketing investment by 25 percent...
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