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How fashionistas in KSA use Twitter
October 24, 2017Last week, we covered how football fans in KSA use Twitter. This week, we look at...
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How football fans in KSA use Twitter
October 17, 2017In the third quarter of 2017, Nielsen conducted an online survey of Twitter users in Saudi...
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Ipsos introduces new online access panel in Kuwait
October 4, 2017In an effort to expand its coverage, Ipsos MENA, has introduced a new online access panel...
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What’s GDPR? 70% of global marketers are not fully aware of its implications
September 18, 2017A new survey of global marketers by the World Federation of Advertisers (WFA) highlights the need...
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Innovative digital formats to drive global ad growth to 2019, says Zenith forecast
September 11, 2017Social media in-feed ads, online video and other digital formats such as paid content and native...
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How global marketers are changing media management
August 21, 2017New research by the World Federation of Advertisers (WFA) has found that global brands have either...
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How brands can unlock the potential of travel & tourism in the Middle East
August 8, 2017By Sawan Prasad, head of consumer, travel & tourism practice, Kantar TNS Global travel indicators show...
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What UAE shoppers think of brands collecting their data
August 2, 2017Global loyalty marketing agency ICLP reveals that more than two thirds (68%) of UAE shoppers do...
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The world’s and UAE’s “healthiest” brands
July 30, 2017YouGov has released its annual brand health ranking, BrandIndex. According to the report, Google comes in...
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Mobile devices to lift online video viewing by 20% in 2017, says Zenith
July 19, 2017Online video viewing will rise 20 percent in 2017, according to Zenith’s Online Video Forecasts 2017....
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