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Study: Facebook is key influencer in users’ travel plans
December 8, 2013Achieving success in the US$2 trillion global travel and tourism industry depends on the ability...
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Google: majority of small and medium-sized Businesses are not online
December 8, 2013Google recently commissioned research to understand the online presence and advertising behavior of privately-owned small...
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Middle Eastern consumers expect more in return for their loyalty, says study
November 28, 2013Many brand loyalty programs are failing to deliver on the things that matter most to...
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Men outspend women during holiday season: ESPN Survey
November 27, 2013As marketers duke it out in the critical holiday sales season, they’d be wise not...
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Facebook: This is the season to go mobile
November 27, 2013Approximately one in every five minutes spent on mobile is on Facebook, leading marketers to...
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YouTube proves big for Gillette Fusion ProGlide campaign
November 17, 2013A study in Saudi Arabia focusing on Gillette Fusion ProGlide’s latest advertising campaign was successful...
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Bayt.com reveals results of personal branding poll
October 28, 2013Regional job portal Bayt.com recently revealed the results of its poll titled “Personal Branding in the...