The Washington Post, a daily American newspaper announces the appointment of IAS Media to lead the sales of international advertising in the MENA region. Currently, available on numerous media platforms including worldwide web, social and mobile, The Washington Post reaches over 54.4 million online unique global visitors.
“We are extremely proud and excited of this new partnership with The Washington Post,” says Ali Asgar Mir, chairman and managing director, IAS Media. “We have consistently represented leading brands across the world and this new agreement with The Washington Post is yet another addition to our roster. This partnership gives us the opportunity to reinforce our outstanding regional coverage and open new markets for businesses. IAS Media represents the entire spectrum of The Washington Post which includes both Print and Digital, thereby allowing us to offer clients a strong platform for their brands to reach an engaged and influential audience.”