Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands.
The companies have now confirmed the win that consolidates the offline and digital business within one agency.
The agency – and some of its partner agencies within GroupM – already works with Pizza Hut and or/KFC in other markets.
Pankaj Batra, chief brand officer, Pizza Hut, Middle East, Turkey & Africa, says, “We are excited by Mindshare’s appointment as our media agency and look forward to leveraging their partnership with Pizza Hut in other markets across the world, to build a stronger performance led media strategy in the GCC region. Pizza Hut is the undisputed pizza leader virtually across all GCC markets and with Mindshare’s support, we look to dominate the eating out category.”
Zahi Lawand, head of Mindshare Dubai adds, “Winning this business was definitely a team effort, and one where building performance at the heart of our overall strategy was paramount. We look forward to building the GCC business growth together. The onboarding starts as of now, so we definitely living up to one of our core values speed, provocation and collaboration.”
“It is an exciting time for us to work with Pizza Hut, through rigorous planning matched with innovation, shared learnings and a passionate integrated team will deliver Pizza Hut’s growth goals. In these challenging, rapidly changing times – the real need of the hour is adaptive marketing in real time – and this is our promise,” concludes Ravi Rao, CEO of Mindshare MENA.