
November 21, 2025
Redefining Creative Effectiveness in the New Saudi Era
At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands are under pressure to strike the…

November 21, 2025
At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands are under pressure to strike the…

November 20, 2025
By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…

July 2, 2025
New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In her new role, Ana will lead…

July 2, 2025
AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way to master collaboration at the age…

July 1, 2025
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…

June 23, 2025
Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…

June 23, 2025
Co-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional relationship, on the other there might…

June 17, 2025
Official Title: Business Unit Director- OMD UAE Away from the usual, my bio is: As a mother of two young children, I dedicate the…

June 17, 2025
Official Title: Tala Fayed Associate Director Magna Global MENA Away from the usual, my bio is: Relentless. I always knew where I wanted to…

June 17, 2025
Official Title: Souraya Al Ahmar PR & Communications Director, MarComLux Away from the usual, my bio is: I’m a proud mother of two wonderful…

June 17, 2025
Official Title: Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA (and part-time team therapist, tea sommelier, and bad pun enthusiast) Away from…

June 17, 2025
Samia J. Khoury, MD Official Title: Director, Abu Haidar Neuroscience Institute Director, Nehme and Therese Tohme Multiple Sclerosis Center Professor of Neurology and Immunology…

June 17, 2025
Official title: Romy Abdelnour Head of Communications TBWA\RAAD Away from the usual, my bio is: I’m a stubborn Gemini whose sleep equals power naps.…

June 17, 2025
Rasha Hamzeh Official Title: Managing Director, The Inhouse Agency Away from the usual, my bio is: I’m a wife, a mum, and a marketing…