
June 23, 2025
Germán Darío Vidal Espitia Benavides on co-creativity between agency and client
Co-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional relationship, on the other there might…
June 23, 2025
Co-creativity versus control from the agency. On the one hand very exciting to get past the usual transactional relationship, on the other there might…
June 17, 2025
Official Title: Business Unit Director- OMD UAE Away from the usual, my bio is: As a mother of two young children, I dedicate the…
June 4, 2025
M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…
June 2, 2025
Toyota and Lexus are two of the pillars of the automotive sector in the region, what are the new communications strategies for the brands…
May 30, 2025
Disabilities and sports are quite the strange bedfellows, can you tell us how the partnership between Topgolf and Special Olympics UAE came about? The…
May 30, 2025
CLAN encompasses Memories Events Management, The Builder’s Box, The Talent Hub, EGA Concepts, WJ Land Development, and Black Frog Studio – many sectors and…
May 30, 2025
You’ve advised governments, corporates, and non-profits. How do they differ — and where do they converge? It is true, on the surface it seems…
May 28, 2025
The world of skincare is fickle. Some brands boom only to vanish later and examples abound. How did Circadia grow into a multi-million-dollar skincare…
May 21, 2025
First and foremost, what is cultural diplomacy, and how does it apply on the ground? Cultural Diplomacy is a form of soft power that…
May 19, 2025
From selling candies to classmates, to solar panels, going through the family company as well – Intercoil International – and now communication. Tell us…
May 13, 2025
AI can no longer be ignored in terms of a marketing tool, can you elaborate more how it can blend with more traditional methods?…
May 12, 2025
Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell…
May 12, 2025
People tend to equate Branding to just logo, name, colors, and messages. Is that ‘branding’, and why as of late everyone seems to be…
May 8, 2025
Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al…