Can you explain the connection between Holsten and Saudi National Day? Saudi National Day is such an important cultural moment, it’s about celebration, pride,…

Can you explain to the layperson what phygital sports are, what do they entail in practice? Phygital sports fuses traditional sport and esports, creating…

Everyone and their mother are talking about AI, though on the ground there is little efficiency. How can brands truly benefit from AI at…

Strategic advisory firms are sadly, a dime a dozen. Does the market really need a new agency? Not if they’re more of the same.…

The Coop House – can the experience be explained to the average reader as “fusion cuisine” tends to be everything and anything at the…

, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does a culture shape a brand? It’s…

You define yourself as excelling at strategic and executive positioning, stakeholder engagement, and market entry—especially in complex developing and emerging markets. Can you, to…

Sports in Saudi Arabia is growing rapidly, especially among younger audiences. What are the strengths, weaknesses, opportunities, and threats shaping the Kingdom’s sports sector?…

How do you find developers balancing between preserving the rich cultural heritage of the UAE while integrating modern, innovative architectural designs? The balance between…

What are the components that go into building and growing high-profile events that attract international brands, celebrity talent, and tens of thousands of engaged…

The Middle East and the GCC are a vast tapestry of cultures and heritages and languages, how is Puma navigating such complicated markets? You’re…

The travel industry is not always environmentally-friendly, from jet fuel to resource depletion, where does sustainability come to you in terms product innovation? Sustainability…