April 30, 2025
Vlada Botorić, on Lego, fandom and pop culture
Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…
Industry Leaders
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Read moreFebruary 24, 2025
PARIS NORRIS & JAMES ELLIOT ON 777, STRIDES FOR GOOD, AND UNDERSTANDING YOUR “WHY”
Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…
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February 7, 2025
INES CLARIANA, COO YANGO PLAY ON GENDER, STREAMING AND ARAB AUDIENCES
Ines Clariana spoke to Communicate on her trip via tech and the many current touchpoints she deals with as CEO of Yango Play.
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February 7, 2025
RAY DARGHAM, CEO AND CO-FOUNDER OF STEP ON THE FESTIVAL’S 13TH EDITION
Ray Dargham, co-Founder and CEO of Step on the festival’s 13th edition, the spirit of entrepreneurship in the Emirates and Arabic-first advertising.
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January 22, 2025
GRIGORY LAVROV OF WARNER BROS. ON THE EVOLVING TALE OF CONNECTING WITH ARAB AUDIENCES
Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, fighting Arab stereotype, and innovative…
Read moreJanuary 13, 2025
JOONAS RUOLAHTI, ON OOH AND ITS FUTURE PATH
Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.
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January 7, 2025
OMANTEL, ON MAQROO, DYSLEXIA AND WHATSAPP
Saba Said Al Busaidi – Senior Manager Corporate Affairs at Omantel speaks to Communicate about Maqroo, dyslexia, and WhatsApp
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December 22, 2024
SONY ABDELMOHSEN OF AWKWARD ADS ON THE AGENCY AND THE STATE OF THE MARKET
Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and…
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December 19, 2024
Farida Alhusseini, Director of the Islamic Arts Biennale talks about And all that is in between exhibition
Farida Alhusseini is the Director of the Islamic Arts Biennale at the Diriyah Biennale Foundation (DBF). Having joined DBF in 2021, she was instrumental…
Read moreNovember 29, 2024
EXCLUSIVE: TAHAAB RAIS, ON AWARD SHOWS, THEIR RELEVANCE, AND THEIR INTEGRITY
Multi-hyphenate Tahaab Rais, whom the industry knows as being the Chief Strategy Officer and Film Director at Publicis Groupe ME&T, has graced Communicate with…
