The Middle East and the GCC are a vast tapestry of cultures and heritages and languages, how is Puma navigating such complicated markets? You’re…

The travel industry is not always environmentally-friendly, from jet fuel to resource depletion, where does sustainability come to you in terms product innovation? Sustainability…

Can you explain the technical process behind self.space to the general public, especially the AI angle? Technically, self.space runs on a closed loop we…

Women and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap be closed – specifically in the…

What’s with EVs being all the rage, and the region adapting to include new laws to support them – how is Audi entering this…

How would you define experiential marketing, and could you share a few real-world examples that illustrate its impact? Experiential marketing isn’t about telling people…

You are a full-spectrum health strategist, can you explain to the uninitiated what that entails? In the world of health communications, we treat it…

What inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten, we’re on a journey to elevate…

New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In her new role, Ana will lead…

AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way to master collaboration at the age…

Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…

Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…