Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell…

People tend to equate Branding to just logo, name, colors, and messages. Is that ‘branding’, and why as of late everyone seems to be…

Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al…

Apparently there is a major upgrade coming at TOD. Can you tell us more about what it will entail in terms of specifications? Yes,…

Immersive experiences is the key word as of late, can you tell us more about what opportunities there are for regional brands in such…

Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…

Rola Diab, a seasoned business and leadership consultant, speaker, and high-impact results coach, who has recently been named Rising Star of the Year by the…

Nicole Aoun, Marketing Manager MENA, Spotify spoke to Communicate about their positioning in the region, as well as the new campaign hitting the airwaves.

Vincent Pelillo talks to Communicate about BBX Optima, digital, sustainability and why being “old” while still evolving in the industry is a badge of…

Ines Clariana spoke to Communicate on her trip via tech and the many current touchpoints she deals with as CEO of Yango Play.

Ray Dargham, co-Founder and CEO of Step on the festival’s 13th edition, the spirit of entrepreneurship in the Emirates and Arabic-first advertising.

Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, fighting Arab stereotype, and innovative…