Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business and commercial strategy while driving innovation and growth in key revenue streams. This appointment reinforces Snap’s long-term commitment to the market and the strategic importance of maintaining a strong presence in the Emirates. The UAE remains a vital hub for Snap in the MENA region, where the company is actively supporting the country’s digital transformation journey, deepening partnerships with brands and creators, and delivering value to the wider community.
With over two decades of experience, Antoine brings a proven track record in building and leading operations, driving business growth, and guiding organizations in launching products and go-to-market strategies. Since joining Snap in 2019, he has played a pivotal role in scaling the UAE business, delivering consistent year-on-year growth and expanding the team’s ability to support a diverse portfolio of partners.
Prior to joining Snap, Antoine held senior leadership positions at UM and OMD, working with multinational and regional businesses including Dubai Holding, L’Oréal, PepsiCo, Coca-Cola, McDonald’s, and Henkel. Throughout his career, he has built and scaled regional operations and developed cross-market partnership models that continue to influence industry best practices. Antoine holds an MBA from London Business School and Columbia Business School and was recognized among Communicate ME’s Top 40 under 40 power list in 2019 as one of the most influential advertising professionals in the Middle East.
