Publicis Groupe Middle East today announced the appointment of Chris Solomi as Chief Digital Officer, a strategic step in the Groupe’s ambition to accelerate its connected media ecosystem and marketing transformation for clients across the region.
In this newly created role, Chris will lead the scaling of Publicis Groupe Middle East’s identity and data proposition, enhancing its ability to deliver greater value for clients through person-first intelligence. His mandate will also include expanding the Groupe’s end-to-end retail media offering and strengthening the rollout of Epsilon’s capabilities across the region – all underpinned by its proprietary first-party identity solutions.
With more than 20 years of experience across agency, supplier, and client-side leadership roles, Chris brings deep expertise in performance marketing, ad tech, programmatic, data, analytics, and commerce. He has spent 14 years in the MENA region, including a decade at Omnicom Media Group, where he most recently served as Chief Digital Officer, overseeing digital media, analytics, technology, and commerce practices. He also contributed to regional industry development as Acting Vice Chairman of IAB MENA.
