It’s no surprise that one of the biggest trends in event marketing this year is tipped to be the rise of multi-sensory experiences.…

Below are the highlights of Facebook’s Q4 results: Revenue continues to grow: Revenue for the full year 2014 was $12.47 billion, an increase of…

One of the UK’s award-winning PR and content marketing companies, Brazen, has opened its first global office in Dubai Media City and will now…

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and…

Millward Brown, a global company focused on brands, media and communications, has released its annual digital and media predictions for the year ahead. For the…

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the…

It’s that time of the year again.

Carat MENA, part of Dentsu Aegis Media, is continuing its expansion across the Middle East and North Africa by appointing a partner in Bahrain…

Today, Google announced its annual 14th Annual Year in Search, a look at 2014 through the collective eyes of the world on the web,…

The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by…

Publicis Groupe announced today the acquisition of Relevant24 (R24), which specializes in creating original, multi-media branded content in real-time. Based in Boston, MA with…

After reading about US network Showtime amplifying fan engagement around its flagship series Homeland by introducing Showtime Sync, a viewing experience app for the…