Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC…

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a…

L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open…

Communicate’s parent company Mediaquest has announced its joint venture with Buro 24/7, the international and contemporary news website covering fashion and lifestyle. Mediaquest will…

Following a period of organic and new-business growth across the Gulf region, Penso, the Melbourne-headquartered creative communications and digital innovation agency, is opening an…

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

Starting today, Twitter is introducing “Moments” on the platform. The new tab shows a glimpse of what’s happening on Twitter instantaneously. The company says…

Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital…

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to…

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The…

  The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though…

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things…