The announcement comes as the Dubai Marathon prepares to celebrate its 25th edition on 1 February 2026.
ASICS has been confirmed as the Official Footwear and Apparel Partner — as well as Presenting Partner and Sponsor — of the Dubai Marathon for 2026, 2027 and 2028, marking a major multi-year agreement that positions the brand at the centre of one of the world’s fastest road races.
The announcement comes as the Dubai Marathon prepares to celebrate its 25th edition on 1 February 2026, a milestone underscoring its status as one of the most prestigious events on the global running calendar.
Organizers say ASICS’ involvement will strengthen the race’s competitive field, attract elite international athletes, and enhance the overall race experience.
ASICS will introduce a range of innovations drawn from its long-standing support of world-class marathons, spanning pre-race preparation, on-course experience, and post-race recovery.
Runners and spectators can expect an ASICS Experience Zone showcasing the brand’s latest footwear, apparel, and performance technology on race day.
Beyond the event itself, the company will support year-round programmes, training workshops, and wellness initiatives aimed at encouraging wider participation in running across the UAE.
The collaboration is expected to play a key role in nurturing new runners, elevating seasoned athletes, and reinforcing Dubai’s reputation as a leading destination for endurance sport.
“At ASICS, we believe in the transformative power of movement to uplift both body and mind,” said Nikola Djordjevic, Deputy GM Marketing, ASICS Middle East. “Through our partnership with the Dubai Marathon, we aim to inspire runners across the region to move with purpose, connect through community, and experience the joy of running at its best.”
The agreement further cements ASICS’ regional strategy to promote performance, innovation and holistic wellbeing, aligning with its founding philosophy: A Sound Mind in a Sound Body.
