FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand in Saudi Arabia.
The agency has named Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, moves it says reflect a continued focus on creativity as a driver of business growth and culturally grounded solutions for clients in the Kingdom.
The appointments come as FP7 McCANN Riyadh expands its client portfolio across sectors such as tourism, technology, entertainment, automotive, FMCG, and government-led Vision 2030 initiatives. The agency said the new leadership additions are aimed at supporting Saudi-led creativity while balancing global expertise with local relevance.
Saadi Alkouatli returns to the McCANN network, where he began his career on Madison Avenue in 1998. With over 25 years of experience across North America and the Middle East, his career includes roles at McCANN New York, Leo Burnett, TBWA, VML, VICE Media Group, and most recently Webedia Arabia. His work spans campaigns for brands such as the Saudi Tourism Authority, Zain Telecom, McDonald’s, and the Royal Commission for AlUla.
In his role as Executive Creative Director, Alkouatli will oversee the creative direction of key accounts including the Saudi Tourism Authority, Samsung, and PepsiCo, with a focus on ideas aligned with the Kingdom’s evolving cultural and business landscape.
Rawad Eldahouk brings more than 21 years of experience in strategic planning, advertising, and communications. Known for his work on brands such as stc, Roshn, SABB, flyNas, and Burger King, Eldahouk has received recognition from platforms including WARC, the Clio Awards, Effies, Dubai Lynx, and New York Festivals. He has also served as a juror for WARC MENA, Effies, D&AD, and Shots.
As Head of Strategy, Eldahouk will lead strategic planning across FP7 McCANN Riyadh’s client portfolio, focusing on brand positioning, market advantage, and long-term commercial growth aligned with Saudi Arabia’s ambitions.
Commenting on the appointments, Tarek Miknas – CEO of FP7 McCANN MENAT said: “Our ambition for KSA has always been clear: to build the most culturally grounded, creatively fearless agency in the Kingdom, one that continues to deliver work that matters for the brands shaping Saudi Arabia. FP7 McCANN Riyadh is investing in talent that understands how to build enduring brands in an ever-evolving Saudi Arabia. These appointments reflect our investment in the right kind of leadership: people who combine strategic sharpness, creative depth, and an intimate understanding of the market in the spirit of working alongside our clients to solve their business challenges.”
Amr El Kalaawy – Regional Managing Director of FP7 McCANN KSA added: “These appointments are about strengthening the way we support our clients – strategically and creatively. As our partners in the Kingdom take on bigger ambitions, we want to ensure we’re not just keeping pace but helping them lead. Rawad and Saadi bring the kind of thinking that turns complexity into clarity, and ambition into action. This is about unlocking growth together, through ideas that are locally rooted, commercially smart, and built to move business forward.”
Separately, FP7 McCANN also announced the promotion of Nick Salter to Regional Head of Strategy, citing the agency’s continued emphasis on insight-led and commercially grounded solutions across the region.
FP7 McCANN was established in Beirut in 1968 and operates as a full-service creative agency offering advertising, digital, social, and production services. The network has 14 offices across 14 countries and is part of McCann and the Middle East Communications Network (MCN), which sits under Omnicom.
